STRONG OPERATING BUSINESS
Already in the first year of being part of Bühler, Haas contributed strongly to the Group’s performance. Under the leadership of CEO Germar Wacker, Haas achieved CHF 382 million in order intake and CHF 373 million in turnover. It was the best result in the history of Haas and mainly driven by the wafer and biscuit businesses.
In wafers, in which Haas already has a strong position with almost 50% global market share, Asia and Europe showed the strongest demand. In Indonesia, our largest customer decided to further increase capacity and expand into other Asian regions, especially China.
Together, Haas and Bühler offer comprehensive and integrated solutions. This is best illustrated with a customer project that began in 2018 to develop a new snack that includes wafers, cream, nuts, and chocolate, and also enrobing. This customer is now able to develop this complex product and the respective production line with one technology and solution partner.
Haas also showed strong turnover growth in biscuits, and took the opportunity to consolidate this business after years of expansion and more than doubling its size. The biscuits portfolio was streamlined and processes were aligned to meet the demands of a larger organization. With this, the Haas biscuit business is prepared for the next growth step in this important market within the new Consumer Foods business. Its aim is to gain additional market share.
In 2018, Haas also presented a series of innovations underscoring its leading technology position – such as the new Eco Oven demonstrated at the iba trade show in Munich. The oven reduces energy consumption by around 30% as confirmed by first customer trials. Another leading-edge application is its smart glasses. Based on an augmented reality solution and device, smart glasses make a completely new way of servicing machines and equipment possible.